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Health & Fitness

Runkeeper Gets Acquired by ASICS

RunkeeperI’ve been using Runkeeper for years, despite its name, initially for cycling, but more recently, mainly for running.

Versions of the app run on both iOS and Android, and allow tracking of running, cycling, walking and other activities via both GPS or just a timer, though GPS obviously unlocks more features and statistics.

Runkeeper Gets Acquired

Last Friday, Runkeeper announced it had been acquired by athletic gear company, ASICS.

Runkeeper founder Jason Jacobs acknowledged that fitness brands, in order to be successful would have to go beyond just making products.

“When we look ahead, it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximize their enjoyment of sport.”

With their paid account, Runkeeper offers live tracking, which is great for spouses to track you on long bike rides and during race events. The application has continued to be polished and features added on a semi-regular basis. Late last year, they added a music DJ feature that allows the workout app to create a playlist of your music that is of the right pace for your workout, among other UI enhancements.

Regardless, it’s always a little scary when a company announces they’ve been acquired. The hope is the application to continues to be of the same quality and development and support continue to be on par with where they’ve been for the last eight years of its existence.

The Runkeeper acquisition follows a pattern of fitness gear companies acquiring fitness applications to rebrand, including Under Armour acquiring Endomondo and MyFitnessPal, and Adidas acquiring Runtastic.

Source: Medium.com – Runkeeper and ASICS are Joining Forces

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