Ryan W. Keefer – Raleigh, North Carolina


University of North Carolina at Chapel Hill, Chapel Hill, NC (1996-2000)
(B.A. in Journalism and Mass Communication – Visual Communication/Graphic Design with outside concentrations in Information Science and Music)


05/22 – Present
Engineering Manager, Scale Media, Los Angeles, CA
Plan and coordinate engineering projects. Build and manage diverse teams of engineers from different disciplines. Formulate and execute strategies. Coordinate with other managers. Provide technical leadership. Strategize and influence product vision and roadmap in collaboration with leadership and business teams. Provide mentorship and career development to team engineers.

01/20 – 05/22
Interactive Director, Centerline Digital, Raleigh, NC
Collaborated, advised, and innovated on development, design, strategy, creative, and client services teams to create experiences to drive client goals and build business. Managed and mentored developers and UX designers. Built internal and external teams’ skills and processes to offer deep knowledge and expertise in development and interactive.

10/19 – 03/24
Technical/Dev Director, RWK Digital, LLC, Raleigh, NC
Assist in scoping, development, and other technical tasks for companies seeking outside assistance, production, and project-based work.

09/14 – 10/19
Associate Technical Director, Clean, Inc., Raleigh, NC
Managed, supported, and mentored a team of front-end developers and digital project managers with websites, emails, and web applications. Translated design concepts into working responsive website concepts that are SEO friendly and page speed optimized utilizing HTML5, CSS3, JavaScript, jQuery, PHP, and WordPress. Built internal development resources and technology best practices, procedures, and processes. Managed internal and external development teams. Assisted in pitches, new business, and training of clients, account teams, and creative teams. Experimented, innovated, and prototyped new technologies, advising agency and clients on viability and suitability.

01/19 – 03/24
Publisher, Courage Country, Raleigh, NC
Interview players, coaches, and related personnel related to the North Carolina Courage professional soccer team. Regularly report online about the Courage, US Women’s National Team news, and related-NWSL information. Participate and promote CourageCountry.com via social networks including Twitter, Facebook, and Instagram.

07/13 – 07/22
Publisher, ClosetNASCARFan, Raleigh, NC
Interview personalities, participants, and related personnel related to NASCAR. Regularly report online about Motorsports / NASCAR news and information. Participate and promote ClosetNASCARFan.com via social networks including Twitter, Facebook, and Instagram.

04/14 – 09/14
Search Engine Optimization Manager, Three Ships Media, Raleigh, NC
Delivered business results from search engine optimization campaigns with a deep understanding of organic search best practices and effective strategies. Implemented day-to-day activities of organic search campaigns. Drove/documented results. Managed SEO strategy. Interacted with clients for presentation and as an advisor for SEO and development implementation. Implemented and optimized websites, landing pages, and other web properties using HTML, CSS, JavaScript, jQuery, and content management systems (WordPress, HiFi, HubSpot, Drupal, etc.). Managed SEO analysts and independent contractors. Advised and managed technology best practices, procedures, and streamlining of processes.

08/13 – 04/14
Senior Front End Developer, MedThink Communications, Raleigh, NC
Built and maintained front-end and UI of websites and web applications for various medical and pharmaceutical clients utilizing HTML5, CSS3, and JavaScript/jQuery in an Agile environment. Developed/maintained HTML5, CSS3, jQuery-based presentations in Veeva iRep iPad application. Worked as a liaison between technical teams and project management and clients.

01/11 – 08/13
Interactive Developer, Centerline Digital, Raleigh, NC
Translated concepts and information into rich interactive experiences utilizing HTML5, PHP, CSS3, JavaScript (jQuery and Dojo) in an Agile environment. Provided technical recommendations and estimations. Diagnosed and resolved technical issues with sites, databases, and servers. Created, added, and maintained a library of automated and repeatable web development and UI best practices. Created content management systems and custom websites utilizing WordPress. Consulted with writers/directors on content strategy. Generated, informed, and prototyped new concepts and ideas for sites, applications, games, and other interactive experiences.

04/10 – 01/11
Web Designer/Developer, iContact, Morrisville, NC
Designed, developed, and maintained websites, landing pages, and other web properties using HTML, PHP, CSS, and JavaScript in an Agile environment. Added and enhanced site interaction and display via jQuery. Created dynamic search-engine-optimized web products and associated visuals. Hand-coded sites to XHTML Strict standards. Browser tested various web properties. Created and maintained web processes and standards for the web, quality assurance, and search engine optimization projects.

07/06 – 04/10
Web Developer, Ulanguzi Creative Strategies, Raleigh, NC
Designed, developed, and maintained websites, web content, mobile sites eBlasts, and blog platforms/templates utilizing HTML, PHP, CSS, JavaScript (Scriptaculous, YUI & jQuery), BBEdit, Photoshop, and WordPress for a variety of commercial clients. Advised on and implemented websites, maximizing search engine marketing, cross-browser compatibility, site optimization, and usability. Wrote web scopes, mapping out website design and development projects. Acted as a liaison between the creative and development departments.

06/01 – 07/06
Web and Graphic Designer, Net32, Inc., Cary, NC
Designed, developed, and maintained dental e-commerce Web site and its UI/UX using HTML, CSS, Photoshop, and JavaScript in Eclipse, HomeSite, UltraEdit, and BBEdit. Stayed educated on search engine optimization and implemented on-site, focused on Google and Yahoo!. Developed and created promotional emails (HTML and text). Developed and designed advertising and promotional campaigns using Adobe InDesign, Adobe Photoshop, and Adobe Illustrator for Web, print, and other promotional materials for Net32 customers and vendors.

02/04 – 01/05 & 04/10 – 11/10
Mac Specialist, Apple Store, Durham, NC
Sold Apple products and third-party products for Macintosh computers. Advised customers on solutions for home, educational, and business software and hardware, specializing in graphic and Web design, as well as music applications.

02/01 – 04/01
Web Designer, Trammell Crow Company/Cisco Systems, Research Triangle Park, NC
Designed, developed, maintained, and updated intranet content for Trammell Crow/Cisco Systems using HTML, JavaScript, Dreamweaver, and Photoshop. Created user interface using HTML, CSS, and JavaScript that was easy to use and navigate for Cisco contacts and for operations personnel.

12/00 – Present
Freelance Web Developer, Raleigh, NC
Mockup Web site designs for clients utilizing Photoshop and Fireworks. Create templates, design schemes and site builds for sites in HTML, PHP, jQuery, JavaScript, and CSS. Update and revamp aging Web sites for clients using WebStorm, PHPStorm, BBEdit, and Photoshop. Create sites optimized for iOS devices including the iPad and iPhone and/or create responsive web properties. Advise and revise websites for search engine optimization best practices. Translate existing design documents (Photoshop, Illustrator, etc.) into working websites.

05/00 – 12/00
User Interface Designer, net32.com, inc., Morrisville, NC
Created and maintained look and feel of entire Web site using HTML, HomeSite, UltraEdit, Photoshop, and ImageReady, making it more appealing for users. Converted print magazine content to HTML, processed and optimized graphics for the Web using Quark Xpress, Adobe Photoshop/ImageReady. Created style guide for company for use in further Web designs. Researched, developed, designed and tested HTML email for weekly customer emails for HTML email clients and AOL email client.


Awwards.com Honorable Mention – GoInMyMind.com – 2018
American Advertising Awards, Bronze – personifysearch.com – 2017
Web Marketing Association, Outstanding Achievement in Web Development – Channel Advisor Catalyst Microsite – 2013
Web Marketing Association – WebAward for iContact.com – 2010


Adobe Solution Partner, Bronze
Center for Creative Leadership, CCL Boost for New Leaders
DoubleClick Core Certification
Google Analytics Individual Qualification
HTML5/CSS Certification, TemplateMonster.com
HTML5 HubSpot Marketing, Design and Dev
SEMRush SEO Fundamentals
SEMrush Social Media Toolkit
SEMRush Technical SEO
U.S. Center for SafeSport Trained
WordPress Certification, TemplateMonster.com
Advanced WordPress Certification, TemplateMonster.com
WordPress SEO Certification, TemplateMonster.com
Youth Soccer Injury Recognition, Sideline Sports Doc


The Tar Heel Advising Network – 2019 – Present
NCFC Youth Soccer Manager, Classic – 2021 – Present
NCFC Youth Soccer Coach, Recreation and Challenge – 2016 – 2020
Employer Advisory Board, Momentum Learning – Jan 2018 – Present
Ravenstone HOA President – 2012 – 2013
Ravenstone HOA Treasurer – 2011 – 2012

Speaking Engagements

You Are Techy Podcast and Portfolio Reviews – 2021 – Present
Six Point Weekend Podcast – 2020 – 2021
UNC-CH General Alumni Association Interview Panel – 2020
CareerPro Podcast – 2019
UNC-Chapel Hill Alumni Association Internship Panel – 2018
Shaw University Employer Panel – 2018
St. Augustine’s University Employer Panel – 2017 – 2019
NC Central Employer Panel – 2017 – 2018
Living Arts College Professional Panel – 2015
The Bucky Birt Show Podcast – 2014

Web Branding, Building, Maintaining, & Advising

Visit portfolio.keefermadness.com for clickable/explorable links.

Arts in Action
Centerline Digital
Community Foundation of Greater Greensboro
Dogwood Philanthropy Group
Green Chair Project
Hitachi ABB
Iron Mountain
Ping Identity
Red Hat
Spectrum Enterprise

Notable Past Brand + Site Development Experience

Affordable Care
BBH Design
Builders Mutual
Carolina / Wilmington Beaches
Channel Advisor
Clean, Inc. / Clean Design
Club Nova
Downtown Raleigh
Durham Distillery
East West Club Partners
The Freelon Group
Hutchinson Law
iContact / iContact Plus
Glenwood Agency
Grande Villas Indian Beach
Gravy Italian American Kitchen
Hughes Opticians
Interact of Wake
Kane Residential
Kay Yow
Laura Bromhal Realtor
LoneRider Beer + Lonerider Spirits
MedThink / MedThink Scicom
NC State Alumni Association
Rocky Top Hospitality + Gravy + The Pit
Shane Bull
Shelton Leadership
Square1 Bank
Surgical Review Corporation
Three Post
TrustAtlantic Bank
University of North Carolina at Chapel Hill
UNC Kenan-Flagler School of Business