Ryan W. Keefer

Raleigh, North Carolina



University of North Carolina at Chapel Hill, Chapel Hill, NC (1996-2000)
(B.A. in Journalism and Mass Communication – Visual Communication/Graphic Design with outside concentrations in Information Science and Music)


09/14 – Present
Associate Technical Director, Clean, Inc., Raleigh, NC
Manage, support, and mentor a team of front-end developers and digital project managers with web sites, emails, and web applications. Translate design concepts into working responsive web site concepts that are SEO friendly and page speed optimized utilizing HTML5, CSS3, JavaScript, jQuery, PHP and WordPress. Build internal development resources and technology best practices, procedures, and processes. Manage internal and external development teams. Assist in pitches, new business, and training of clients, account teams, and creative teams. Experiment, innovate, and prototype new technologies, advising agency and clients on viability and suitability.

01/19 – Present
Publisher, Courage Country, Raleigh, NC
Interview players, coaches, and related personnel related to the North Carolina Courage professional soccer team. Regularly report online about the Courage, US Women’s National Team news and related-NWSL information. Participate and promote CourageCountry.com via social networks including Twitter, Facebook, and Instagram.

07/13 – Present
Publisher, ClosetNASCARFan, Raleigh, NC
Interview personalities, participants and related personnel related to NASCAR. Regularly report online about Motorsports / NASCAR news and information. Participate and promote ClosetNASCARFan.com via social networks including Twitter, Facebook, and Instagram.

04/14 – 09/14
Search Engine Optimization Manager, Three Ships Media, Raleigh, NC
Delivered business results from search engine optimization campaigns with a deep understanding of organic search best practices and effective strategies. Implemented day-to-day activities of organic search campaigns. Drove/documented results. Managed SEO strategy. Interacted with clients for presentation and as an advisor for SEO and development implementation. Implemented and
optimized web sites, landing pages, and other web properties using HTML, CSS, JavaScript, jQuery, and content management systems (WordPress, HiFi, HubSpot, Drupal, etc.). Managed SEO analysts and independent contractors. Advised and managed technology best practices, procedure, and streamlining of processes.

08/13 – 04/14
Senior Front End Developer, MedThink Communications, Raleigh, NC
Built and maintained front-end and UI of web sites and web applications for various medical and pharmaceutical clients utilizing HTML5, CSS3, and
JavaScript/jQuery in an Agile environment. Developed/maintained HTML5, CSS3, jQuery-based presentations in Veeva iRep iPad application. Worked as a liaison between technical teams and project management and clients.

01/11 – 08/13
Interactive Developer, Centerline Digital, Raleigh, NC
Translated concepts and information into rich interactive experiences utilizing HTML5, PHP, CSS3, JavaScript (jQuery and Dojo) in an Agile environment. Provided technical recommendations and estimations. Diagnosed and resolved technical issues with sites, databases and servers. Created, added and maintained a library of automated and repeatable web development and UI best practices. Created content management systems and custom web sites utilizing WordPress. Consulted with writers/directors on content strategy. Generated, informed and prototyped new concepts and ideas for sites, application, games and other interactive experiences.

04/10 – 01/11
Web Designer/Developer, iContact, Morrisville, NC
Designed, developed and maintained web sites, landing pages and other web properties using HTML, PHP, CSS and JavaScript in an Agile environment. Added and enhanced site interaction and display via jQuery. Created dynamic search engine-optimized web products and associated visuals. Hand coded sites to XHTML Strict standards. Browser tested various web properties. Created and maintained web processes and standards for web, quality assurance, and search engine optimization projects.

07/06 – 04/10
Web Developer, Ulanguzi Creative Strategies, Raleigh, NC
Designed, developed and maintained web sites, web content, mobile sites eBlasts and blog platforms/templates utilizing HTML, PHP, CSS, JavaScript (Scriptaculous, YUI & jQuery), BBEdit and Photoshop and WordPress for a variety of commercial clients. Advised on and implemented web sites, maximizing search engine marketing, cross-browser compatibility, site optimization and usability. Wrote web scopes, mapping out web site design and development projects. Acted as a liaison between the creative and development departments.

06/01 – 07/06
Web and Graphic Designer, Net32, Inc., Cary, NC
Designed, developed, and maintained dental e-commerce Web site and its UI/UX using HTML, CSS, Photoshop and JavaScript in Eclipse, HomeSite, UltraEdit and BBEdit. Stayed educated on search engine optimization and implemented on site, focused on Google and Yahoo!. Developed and create dpromotional emails (HTML and text). Developed and designed advertising and promotional campaigns using Adobe InDesign, Adobe Photoshop, and Adobe Illustrator for Web, print and other promotional materials for Net32 customers and vendors.

02/04 – 01/05 & 04/10 – 11/10
Mac Specialist, Apple Store, Durham, NC
Sold Apple products and third party products for Macintosh computers. Advised customers on solutions for home, educational and business software and hardware, specializing in graphic and Web design, as well as music applications.

02/01 – 04/01
Web Designer, Trammell Crow Company/Cisco Systems, Research Triangle Park, NC
Designed, developed, maintained and updated intranet content for Trammell Crow/Cisco Systems using HTML, JavaScript, Dreamweaver and Photoshop. Created user interface that was easy to use and navigate for Cisco contacts and for operations personnel using HTML and JavaScript.

12/00 – Present
Freelance Web Developer, Durham, NC
Mockup Web site designs for clients utilizing Photoshop and Fireworks. Create templates, design schemes and site builds for sites in HTML, PHP, jQuery, JavaScript and CSS. Update and revamp aging Web sites for clients using WebStorm, PHPStorm, BBEdit and Photoshop. Create sites optimized for iOS devices including the iPad and iPhone and/or create responsive web properties. Advise and revise web sites for search engine optimization best practices. Translate existing design documents (Photoshop, Illustrator, etc.) into working web sites.

05/00 – 12/00
User Interface Designer, net32.com, inc., Morrisville, NC
Created and maintained look and feel of entire Web site using HTML, HomeSite, UltraEdit, Photoshop and ImageReady, making it more appealing for users. Converted print magazine content to HTML, processed and optimized graphics for the Web using Quark Xpress, Adobe Photoshop/ImageReady. Created style guide for company for use in further Web designs. Researched, developed, designed and tested HTML email for weekly customer emails for HTML email clients and AOL email client.


Awwards.com Honorable Mention – GoInMyMind.com – 2018
American Advertising Awards, Bronze – personifysearch.com – 2017
Web Marketing Association, Outstanding Achievement in Web Development – Channel Advisor Catalyst Microsite – 2013
Web Marketing Association – WebAward for iContact.com – 2010


DoubleClick Core Certification
HTML5 HubSpot Marketing, Design and Dev
SEMRush SEO Fundamentals
SEMrush Social Media Toolkit
SEMRush Technical SEO


NCFC Youth Soccer Coach, Recreation and Challenge – 2016 – Present
Employer Advisory Board, Momentum Learning – Jan 2018 – Present
Ravenstone HOA President – 2012 – 2013
Ravenstone HOA Treasurer – 2011 – 2012

Speaking Engagements

UNC-Chapel Hill Alumni Association Internship Panel – 10/2018
NC Central Employer Panel – 2017 – 2018
St. Augustine’s University Employer Panel – 2017 – Present

Web Site Design, Build + Maintenance

Visit portfolio.keefermadness.com for clickable/explorable links.

Affordable Care
Builders Mutual
Carolina / Wilmington Beaches
Club Nova
Durham Distillery
Kay Yow
LoneRider Beer + Lonerider Spirits
NC State Alumni Association
Rocky Top Hospitality + Gravy + The Pit
Shelton Leadership
Square1 Bank
Surgical Review Corporation
Three Post
University of North Carolina at Chapel Hill
UNC Kenan-Flagler School of Business

Notable Past Brand + Site Development Experience

BBH Design
Channel Advisor
Downtown Raleigh
East West Club Partners
The Freelon Group
Hutchinson Law
iContact / iContact Plus
Glenwood Agency
Grande Villas Indian Beach
Gravy Italian American Kitchen
Hughes Opticians
Interact of Wake
Kane Residential
Laura Bromhal Realtor
MedThink / MedThink Scicom
The Pit
Rocky Top Hospitality
Shane Bull
TrustAtlantic Bank