So I’m reading this book for work, “Brand Warface: 10 Rules for Building The Killer Brand” and I’m on a section that’s totally irrelevant to our business: sports and sponsorships… a little out of our league.

Regardless, I came across this funny and astounding fact about broadcasting the NFL:

“The ferocious competition between television outlets has made one thing a reasonable bet: Whatever sports property you’re thinking of sponsoring, the network has probably overpaid for it. For example, when the broadcast rights for pro football came up for negotiation in 1998, Disney, CBS and Fox together paid a phenomenal $17.6 billion to run the games through 2005. The magazine Sports Sense calculated that the networks could have bought the entire National Football League outright for less money, a bargain at just $6.1 billion.”

And you thought you were paying a lot for your DirecTV NFL Sunday Ticket package!

Looks like Ferris Beuller’s Edward Rooney (played by Jeffrey D Jones)could have been more obsessed with Ferris than we ever thought:

Jeffrey D Jones

Yet another article about Van Halen in 2004:

Van Halen’s Ups, Downs Haven’t kept Band Apart